If you spend any time around horse racing, you will hear the same conversations again and again. Who is going to win, who looks well handicapped, who is due one.
But there is one thing most people never think to do, and it is the one thing that separates casual punters from those who make this pay over the long term. They never create their own odds.
Because the reality is, betting is not really about picking winners. It is about finding horses that are priced wrongly and the only way you can truly know that is if you have your own idea of what the price of a horse should be. That is where the concept of a betting tissue comes in.
A betting tissue is simply your own set of odds for a race, built from your view of each horse’s chance. So instead of looking at the bookmaker’s prices and asking 'do I fancy this', you flip it around and ask 'what price should this horse really be'. Once you have that, everything becomes clearer.
If you think a horse should be 3/1 and it is available at 6/1, that is value. If you think it should be 6/1 and it is 2/1, it is one to leave alone. That simple comparison - your price versus the market - is how professionals approach betting.
The problem is, doing this properly is not easy. You have to assess every runner, weigh up form, speed and conditions, convert that into percentages and then turn those into odds, and do it consistently.
That is why hardly anyone actually does it, even though it is one of the most effective ways to find long term profit.
The Betting Tissue Tool
This is exactly where the Betting Tissue Tool comes in. Instead of building everything manually the hard way, you can create your own odds for every horse in a race in seconds, and more importantly those odds are based on your logic.
So you can use speed ratings, form, trainer patterns or whatever factors you trust most, turn that into a view of the race, and let the tool convert that into prices.
What that means in practice is simple. You are no longer relying on the market to tell you what a horse is worth. You are creating your own view first and then using the market as a comparison.
This is where things start to change, because you begin to spot horses the market has underestimated, horses that are shorter than they should be, and races where the pricing just does not quite add up.
It also gives you something most people never have when they are betting, which is clarity.
You are not guessing and you are not reacting. You are making decisions based on a structured view of the race that you have created yourself. Over time, that is where consistency comes from.
And the best part is that you can refine it. You can test different approaches, adjust how you build your prices, and gradually develop something that works for you. At the end of the day, the bookmakers already have their prices.*
The question is - do you have yours. Because once you do, the whole game starts to look very different.
So take a look now.
Betting Tissue Tool - Inform Racing >>